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When it comes to tall mens style, tall clothing can be difficult to find. Many stores don't carry clothes that are long enough to fit someone of above-average height. But finding the right clothing for your frame doesn't have to be a challenge. In this blog post, we'll provide some tips on how to find the perfect tall clothing to look stylish and fashionable. From getting the right fit to considering the right fabrics, you'll be able to find clothing that fits your tall stature and looks great. Understanding Your Body Proportions Understanding Your Body Proportions is key to finding clothing that fits and flatters your tall frame. When it comes to tall mens style, it's important to consider the unique proportions that come with above-average height. One size does not fit all, especially when it comes to tall clothing. Pattern cutting for tall men takes into account the longer limbs and torso that come with being tall. This means that clothing designed specifically for tall men will have longer sleeve and hem lengths, ensuring a proper fit. To find the right size, refer to a tall mens size chart, which will provide measurements and guidance on choosing the correct size for your height. It's also worth exploring tall mens shops, both in-store and online. These specialty stores cater specifically to the needs of taller individuals, offering a wide range of clothing options that are designed with tall proportions in mind. These shops often carry clothing with extended lengths, such as tall-sized shirts and trousers, ensuring a comfortable and stylish fit. Understanding your body proportions is not just about finding the right size, but also about knowing how to dress to enhance your height. Certain clothing styles, such as vertical stripes, can create an elongating effect, making you appear even taller. On the other hand, oversized clothing or excessive layering can overwhelm your frame, so it's important to strike a balance and choose clothing that complements your height. Essential Wardrobe Pieces for Tall Men When it comes to building a wardrobe as a tall man, there are a few essential pieces that should be on your list. These items are not only stylish, but also designed to flatter and fit your taller frame. First, let's talk about the importance of pattern cutting for tall men. This technique takes into account the longer limbs and torso that come with being tall, ensuring that clothing is properly proportioned. When shopping for essential wardrobe pieces, look for brands that prioritize pattern cutting for tall men. This will ensure that items like shirts and trousers have longer sleeve and hem lengths, giving you the perfect fit. Next, refer to a tall mens size chart when choosing clothing. This chart will provide measurements and guidance on selecting the correct size for your height. It's essential to know your measurements and shop accordingly, as this will save you time and frustration when it comes to finding clothing that fits. Consider exploring tall mens shops, both in-store and online. These specialty stores cater specifically to the needs of taller individuals, offering a wide range of clothing options designed with tall proportions in mind. They often carry clothing with extended lengths, such as tall-sized shirts and trousers, ensuring a comfortable and stylish fit. Now, let's dive into the essential wardrobe pieces for tall men. Start with a well-fitting suit. A tailored suit is a must-have for any tall man, as it will accentuate your height and give you a polished look. Look for suits with longer jackets and trousers that are properly hemmed to match your height. Invest in some quality dress shirts. Opt for styles with longer sleeves and torso lengths to ensure a proper fit. Crisp white shirts are versatile and can be dressed up or down for various occasions. When it comes to casual wear, a good pair of jeans is a must. Look for jeans with a longer inseam to avoid the dreaded ankle-baring look. Dark wash jeans are always a classic choice, but feel free to experiment with different washes and styles to find what suits you best. Don't forget about outerwear. A well-fitting trench coat or overcoat can add a touch of sophistication to any outfit. Look for options with longer sleeves and hem lengths to accommodate your taller frame. How to Shop for Clothes that Fit When it comes to shopping for clothes that fit your tall frame, there are a few key strategies to keep in mind. First and foremost, make use of a tall mens size chart. This invaluable tool will provide you with the measurements and guidance needed to select the correct size for your height. It takes the guesswork out of shopping and ensures that you are getting clothing that will actually fit. Additionally, consider exploring tall mens shops, both in-store and online. These specialty stores cater specifically to the needs of taller individuals, offering a wide range of clothing options designed with tall proportions in mind. From tall-sized shirts to trousers with extended lengths, you can find pieces that are both stylish and comfortable. Plus, shopping at these specialty stores eliminates the frustration of trying to find clothing in mainstream stores that simply don't carry options for taller men. When shopping, it's also important to try things on and take advantage of return policies. Sizes can vary across brands, so even with a tall mens size chart, it's always a good idea to try things on before making a final decision. Don't be afraid to experiment with different styles and cuts to find what works best for you. The Do's and Don'ts of Layering Layering is a key technique for creating stylish and functional outfits, especially for tall men. However, there are some important do's and don'ts to keep in mind when layering as a taller individual. First, let's talk about the do's of layering. Do opt for thinner layers, as bulky or heavy fabrics can add unnecessary bulk to your frame. Instead, choose lightweight fabrics that can easily be layered without overwhelming your height. Layering with thinner fabrics also allows for better movement and comfort throughout the day. Another do is to play with proportions. As a taller man, you have the advantage of being able to experiment with different lengths and silhouettes. Try layering a longer cardigan or sweater over a shorter shirt for a stylish contrast. You can also experiment with different lengths of jackets or coats to create a visually interesting layered look. Do consider adding texture to your layers. Mixing different textures, such as a chunky knit sweater with a smooth leather jacket, adds depth and visual interest to your outfit. This can create a more sophisticated and stylish look. Now, let's move on to the don'ts of layering. Don't overdo it with too many layers. While layering can be a great way to add dimension to your outfit, piling on too many layers can create a bulky and overwhelming look. Instead, aim for a balanced and streamlined appearance by choosing a few well-thought-out layers. Don't forget about proportions. While playing with proportions can be fun, it's important to strike the right balance. Avoid combining multiple oversized pieces in one outfit, as this can make you appear larger than you actually are. Instead, pair one oversized piece with more fitted garments to create a well-proportioned look. Lastly, don't forget about functionality. Layering is not just about style, but also about staying comfortable in changing temperatures. Make sure to choose fabrics that are breathable and allow for easy movement. Additionally, consider the weather and the activities you'll be engaging in throughout the day when deciding on your layers. Tips for Accessorizing as a Tall Man Accessorizing is a crucial aspect of any outfit, and as a tall man, you have the opportunity to enhance your height and add a touch of style through your accessories. Here are some tips to help you accessorize in a way that complements your tall frame. First, consider the scale of your accessories. Opt for pieces that are proportional to your height. Avoid small, delicate accessories that may get lost on your larger frame. Instead, go for statement pieces that will add a bold touch to your overall look. A chunky watch, a wide-brimmed hat, or a statement belt buckle can all be great choices. Next, think about the positioning of your accessories. Strategically placing accessories can help create visual interest and draw the eye up, accentuating your height. For example, wearing a longer necklace can create a vertical line, making you appear even taller. Similarly, wearing a pocket square or a patterned tie can draw attention upwards and elongate your silhouette. When it comes to bags and backpacks, opt for larger sizes that are proportionate to your height. A small bag can look out of place on a tall frame, so choose options with larger dimensions that will balance your proportions. Lastly, don't be afraid to experiment with different accessory styles and colors. Accessories are a great way to showcase your personal style and add pops of color to your outfit. Whether it's a colorful scarf, a patterned tie, or a bold pair of sunglasses, accessories can be the perfect finishing touch to elevate your overall look. Footwear for Tall Men When it comes to tall mens style, finding the right footwear is just as important as the rest of your outfit. Not only do you want shoes that fit well and are comfortable, but you also want options that complement your height and style. Luckily, there are plenty of footwear options available for tall men that tick all the boxes. One key consideration when it comes to footwear for tall men is to choose styles that provide good support and stability. With longer limbs, it's important to have shoes that offer proper cushioning and arch support to keep you comfortable throughout the day. Look for brands that specialise in footwear for tall individuals or offer extended sizes, as they will likely have options designed to accommodate your needs. In terms of style, tall men have the advantage of being able to pull off a variety of shoe styles. Whether you prefer sneakers, boots, dress shoes, or loafers, there are plenty of options available in extended sizes that will fit your feet comfortably. When choosing footwear, consider the overall look you want to achieve and select styles that enhance your height. For example, sleek dress shoes can add sophistication and elegance to a formal outfit, while stylish sneakers can give a casual look a cool and contemporary edge. When it comes to colour, tall men can experiment with a range of options. Neutral shades like black, brown, and navy are timeless and versatile choices that can be paired with a variety of outfits. However, don't be afraid to add a pop of colour or experiment with patterns to inject some personality into your footwear. Tailoring and Alterations: When and Why to Invest Tailoring and alterations can be a game-changer for tall men when it comes to achieving the perfect fit and looking their best. While finding clothing specifically designed for tall men can be helpful, sometimes it's still necessary to invest in tailoring and alterations to achieve that flawless fit. One of the main reasons to invest in tailoring is to address the issue of sleeve and hem lengths. Many off-the-rack garments are not designed to accommodate the longer limbs and torso that come with being tall. However, with the help of a skilled tailor, you can have sleeves and hems adjusted to the perfect length for your frame. This simple alteration can make a huge difference in how your clothes fit and look on you. Another reason to invest in tailoring is to ensure that your clothing follows the contours of your body properly. Off-the-rack clothing is often made to fit a generic body shape, which means it may not fit perfectly in all areas. By having items tailored, you can eliminate any excess fabric or bulk, resulting in a more streamlined and flattering silhouette. Tailoring and alterations also allow you to customize your clothing to suit your personal style. Maybe you prefer a slimmer fit or want to add unique details to your garments. A tailor can help you achieve these customizations, ensuring that your clothing reflects your individuality and fits you like a glove. When it comes to investing in tailoring and alterations, it's important to choose a skilled and experienced tailor. Look for someone who has expertise in working with taller individuals and understands the unique challenges that come with tall mens style. A good tailor will be able to guide you on the necessary alterations for each garment and help you achieve the best possible fit.

Understanding Petite Body Type This section, provides a deeper understanding of petite body type, beyond just height, and the common fit issues that petite women face. Begin by discussing the differences in the proportion that petite women may have, such as a shorter torso, shorter limbs, and smaller frame, and how these differences can impact the fit of clothing. Mention how these differences can make it difficult to find off-the-rack clothing that fits well and flatters the petite figure. Next, address the common fit issues that petite women face, such as sleeves that are too long, pants that are too wide in the waist and legs, and necklines that are too low. Explain how these fit issues can detract from the overall appearance of an outfit and why it's important to consider these details when dressing for a petite body type. Finally, provide examples of petite body types and their specific fit challenges, to give readers a more concrete understanding of the topic. For example, a petite apple-shaped woman may struggle to find pants that fit well in the waist, while a petite hourglass may struggle to find tops that fit well in the bust. Emphasise the importance of taking these specific fit challenges into consideration when shopping for clothing. Choosing the Right Clothes First, emphasize the importance of choosing to clothe with vertical lines, as they create the illusion of height and elongate the body. Then, advise on paying close attention to proportion, such as wearing fitted tops with looser bottoms or vice versa, to balance the body. Next, advise against wearing clothes with excessive volumes, such as baggy tops and overly wide pants, as they can overwhelm a petite frame. Instead, recommend looking for petite sizes, which are specifically designed with proportional measurements for women of smaller stature. Finally, emphasize the importance of fit, advising petite women to try on clothes before purchasing and to pay attention to where the garments hit on their body, such as the waist, hips, and sleeves. Encourage petite women to embrace their body type and to look for clothes that accentuate their best features, rather than trying to hide their shape. Petite Body Type and Specific Clothing Items For dresses, recommend short, fitted styles that hit above the knee, wrap dresses, and shift dresses. Explain how these styles can flatter a petite figure and create the illusion of height. For pants and skirts, advise on high-waisted styles, cropped lengths, and avoiding wide legs and maxi lengths. Explain how these styles can elongate the legs and balance the proportions of a petite body. For outerwear, recommend cropped jackets and blazers, and belted coats. Explain how these styles can create a fitted silhouette and accentuate the waistline, making a petite figure appear more proportionate. In all clothing recommendations, emphasise the importance of fit and encourage petite women to try on different styles to find what works best for their body type. Mention the importance of choosing clothing that flatters and accentuates their best features, rather than trying to hide or downplay their shape. Accessorising for a Petite Body Type Start by discussing how certain accessories can impact the overall appearance of an outfit and how petite women can use accessories to create a more balanced and proportionate look. Next, advise on choosing the right proportions of accessories, such as selecting smaller handbags, avoiding chunky jewelry, and opting for delicate necklaces and earrings. Explain how these choices can enhance a petite figure, rather than overwhelming it. Then, recommend adding height with shoes, such as heels or wedges, and explain how they can elongate the legs and improve overall proportion. Advise against wearing shoes with ankle straps, as they can shorten the appearance of the legs. Finally, emphasize the importance of personal style and encourage petite women to experiment with different accessories to find what works best for their body type. Mention that confidence is key when it comes to accessorising and that petite women should choose accessories that make them feel good about themselves. Conclusion In the conclusion, summarise the key points discussed in the article and emphasise the importance of dressing for a petite body type. First, recap the tips and advice given for choosing the right clothing and accessories for a petite figure, such as paying attention to proportion, fit, and vertical lines. Next, stress the importance of embracing one's body type, rather than trying to hide it or downplay it. Emphasise that petite women can look their best by choosing clothing that flatters their shape and accentuates their best features. Finally, encourage petite women to experiment with different styles, try new things, and have fun with fashion. Mention that finding the right clothes and accessories can boost confidence and help petite women feel good about themselves. End the article with a call to action for petite women to embrace their body type and to feel proud of their unique shape. Encourage them to dress for themselves and to choose clothing that makes them feel confident and beautiful.

Domestic clothing manufacturers are companies that produce clothing within the country where the clothing will be sold, while overseas clothing manufacturers are companies that produce clothing outside of the country where the clothing will be sold. Choosing the right clothing manufacturer is crucial for the success of a clothing business as it affects the quality of the products, the cost, the lead time, and the reputation of the brand. A wrong choice can result in delayed deliveries, low-quality products, and loss of customer trust. Factors to Consider When Choosing a Manufacturer Quality of Products: The quality of the products is a crucial factor to consider when choosing a clothing manufacturer as it directly affects the reputation of the brand. Cost: The cost of manufacturing is also an important factor to consider as it can have a significant impact on the profitability of the business. Lead Time: Lead time refers to the time it takes to receive the manufactured products and is an important factor to consider for ensuring the timely delivery of products to customers. Responsiveness and Communication: Good communication and responsiveness from the manufacturer are important for ensuring a smooth production process and addressing any issues that may arise. Reputation and Track Record: The reputation and track record of the manufacturer should be evaluated to ensure that they have a history of producing quality products and delivering them on time. Flexibility and Customisation Options: The manufacturer's ability to offer customisation options and accommodate changes in the production process can also be a determining factor in the selection process. Social and Environmental Responsibility: The manufacturer's social and environmental responsibility practices should also be considered as they can impact the brand's reputation and customer trust. Pros and Cons of Domestic and Overseas Manufacturers Domestic Manufacturers: Pros: Faster lead times, better communication and responsiveness, better quality control, and support for the local economy. Cons: Higher production costs, limited access to global resources, reduced competitiveness in the global market. Overseas Manufacturers: Pros: Lower production costs, access to a larger pool of resources and talent, and potential for greater competitiveness in the global market. Cons: Longer lead times, potential communication and responsiveness issues, the potential for lower quality control, and potential ethical and environmental concerns. Choosing the Right Manufacturer Choosing the right manufacturer is crucial for the success of your business and the quality of your products. There are several factors to consider when selecting a manufacturer to ensure that you make the right choice. I. Assess Your Needs and Requirements Clearly define the specifications and requirements for your product. This will help you determine what you are looking for in a manufacturer. Consider the volume and scale of production you need. This will help you determine whether you need a large, established manufacturer or a smaller, more specialised one. Determine your budget and timeline. This will help you narrow down your options and ensure that you find a manufacturer that can meet your needs within your budget and time frame. II. Research and Evaluate Options Get referrals from trusted sources. Talk to other business owners in your industry and ask for recommendations. Browse online directories and industry networks. This will give you a sense of the different manufacturers available and what they offer. Check for certifications and accreditations. This will give you an idea of the manufacturer's quality standards and commitment to their work. Compare quotes and production capabilities. This will help you determine which manufacturer is the best fit for your needs and budget. III. Consider Long-Term Implications Evaluate the manufacturer's stability and reliability. This will help you determine if they are a good long-term partner for your business. Assess the manufacturer's capacity for growth and scalability. This will help you determine if they can meet your needs as your business grows. Evaluate the manufacturer's sustainability and ethical practices. This will help you ensure that your products are produced in an environmentally responsible and socially responsible manner. Consider logistics and shipping costs. This will help you determine the overall cost of working with a particular manufacturer. IV. Finalise the Selection Negotiate terms and conditions with the manufacturer. This will help you ensure that you are on the same page and that both parties are comfortable with the arrangement. Establish clear communication and expectations with the manufacturer. This will help you ensure that the manufacturing process goes smoothly and that you receive the products you need on time. Monitor production and quality control processes. This will help you ensure that the manufacturer is meeting your standards and delivering a high-quality product. Conclusion In conclusion, choosing the right manufacturer is essential for the success of your business. By assessing your needs and requirements, researching and evaluating options, considering long-term implications, and finalizing the selection, you can find the manufacturer that is the best fit for your business.

The fashion industry is highly dependent on the sourcing of materials, including fabrics and trims, to create the desired products. Sourcing is an essential step in the production process as it impacts the quality, cost, and availability of the final product. In this outline, we will discuss the various types of fabrics and trims, the factors to consider when sourcing these materials, and the different sources available to fashion companies. Sourcing of Fabrics: Understanding Fabric Types: Natural Fibers: fibers derived from natural sources, such as cotton, silk, and wool. Synthetic Fibers: fibers created through chemical processes, such as polyester and nylon. Blended Fibers: a combination of natural and synthetic fibers, providing a blend of benefits from both types. Factors to Consider when Sourcing Fabrics: ● Quality: the quality of the fabric should meet the desired specifications for strength, durability, and appearance. ● Availability: the fabric should be readily available in the desired quantity and timeline. ● Cost: the cost of the fabric should be within the budget and cost-effective for the production process. ● Sustainability: the sustainability of the fabric, including its environmental impact, should be considered. Sources for Sourcing Fabrics: ● Textile Mills: companies that produce and sell fabrics to manufacturers. ● Wholesale Fabric Suppliers: companies that sell bulk quantities of fabric to manufacturers. ● Online Marketplaces: digital platforms that connect buyers and sellers of fabrics. ● Local Markets: traditional marketplaces for buying and selling fabrics, found in local communities. ● Trade Shows: events where textile mills and suppliers showcase their products and connect with buyers. ● Direct Import: importing fabric directly from the source, such as a textile mill in a different country. ● Recycled and Upcycled Materials: using recycled or upcycled materials to create new fabrics, reducing waste and promoting sustainability. Sourcing of Trims: Understanding Trim Types: ● Zippers: a fastening device used to join two pieces of fabric together. ● Buttons: decorative or functional fastenings for clothing and accessories. ● Laces: decorative cords or ribbons used to enhance the appearance of a garment. ● Embellishments: decorative additions to a garment, such as beads, sequins, or appliques. Factors to Consider when Sourcing Trims: ● Quality: the quality of the trim should meet the desired specifications for strength, durability, and appearance. ● Availability: the trim should be readily available in the desired quantity and timeline. ● Cost: the cost of the trim should be within the budget and cost-effective for the production process. ● Compatibility with Fabric: the trim should be compatible with the fabric it is being used on, ensuring proper function and appearance. Sources for Sourcing Trims: ● Trim Suppliers: companies that specialize in the production and sale of trims. ● Online Marketplaces: digital platforms that connect buyers and sellers of trims. ● Local Markets: traditional marketplaces for buying and selling trims, found in local communities. ● Trade Shows: events where trim suppliers showcase their products and connect with buyers. ● Direct Import: importing trim directly from the source, such as a trim supplier in a different country. ● Recycled and Upcycled Materials: using recycled or upcycled materials to create new trims, reducing waste and promoting sustainability. ● In-House Production: creating trims in-house using materials and equipment, providing greater control over quality and cost. ● Custom Production: having trims custom-made to specific specifications and designs, allowing for unique and tailored products. Key Considerations for Successful Sourcing: Planning and Preparation: ● Define Needs and Requirements: identify the type and quantity of fabrics and trims needed for the production process. ● Set a Budget: establish a budget for the cost of fabrics and trims, taking into account the quality and availability desired. ● Develop a Timeline: create a timeline for the sourcing process, considering lead times and delivery dates. Quality Control: ● Inspect Samples: inspect the fabric and trim samples to ensure they meet the desired specifications. ● Conduct Tests: conduct tests on the fabric and trim samples to validate their quality and performance. ● Document Quality Standards: document the quality standards for fabrics and trims to ensure consistency and accountability. Cost Management: ● Negotiate Prices: negotiate prices with suppliers to ensure the cost of fabrics and trims is within budget. ● Consider Bulk Orders: consider bulk orders to take advantage of volume discounts and reduced shipping costs. ● Monitor Market Trends: monitor market trends to stay informed about changes in the cost and availability of fabrics and trims. Sustainability and Ethics: ● Evaluate Environmental Impact: evaluate the environmental impact of the fabrics and trims, including the production process and transportation. ● Consider Labor Conditions: consider the labor conditions and fair treatment of workers involved in the production of fabrics and trims. ● Promote Sustainability: promote sustainability by sourcing fabrics and trims that are environmentally friendly and ethically produced. Continuous Improvement: ● Evaluate and Adjust: evaluate the success of the sourcing process and make adjustments as necessary. ● Seek Feedback: seek feedback from stakeholders and partners to improve the process. ● Stay Up-to-Date: stay up-to-date with industry developments and best practices in sourcing to continuously improve. Conclusion: In conclusion, sourcing fabrics and trims is a critical aspect of the garment production process. Successful sourcing requires careful planning and preparation, quality control, cost management, consideration of sustainability and ethics, and a commitment to continuous improvement. By taking into account these key considerations, organizations can effectively source the fabrics and trims they need to create high-quality, sustainable, and ethically produced garments.

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With the rise of the sustainable and ethical consumer, thrifted garments are becoming a familiar consumer choice. There is a growing recognition of the detrimental effects of fast fashion, especially, with the green consumer. An accessible, yet inexpensive alternative has charitable benefits: what more could a green consumer want? The ability to shop second hand creates a circular economy within the fashion industry. Extending the longevity of garments is one of many ways which consumers seek a sustainable alternative. The ability to shop second hand whether that be through Depop, eBay or your local charity shops is somewhat a privilege. It is easy to discuss the perks of second-hand consumption, however, is thrifting accessible for everyone? Is it unreasonable for the sustainable consumer to expect everyone to shop second-hand? The demand for consumption to be sustainable is high, it is easy enough to scroll through your social media to find persuasive infographics sending you to shop second-hand. However, can we really suggest every consumer can shop second-hand? With second-hand shopping, garment size ranges are not guaranteed. As we all know, body shapes are individual to us. Is it accessible to all body types to shop second-hand? The plus size community has voiced the difficulties in shopping second-hand. With the size ranges not guaranteed, it can be extremely difficult to find quality fitting garments. It is not only different body types which struggle to source garments second-hand. With consuming second-hand, it is easy to expect consumers to search through charity shops for garments. However, do all consumers have an excess of time and resources to do this? It is unfair to assume second-hand clothing is accessible to all for this reason. Second-hand shopping offers a sustainable alternative by creating a circular economy, it is easy to forget that it isn’t accessible to all consumers. This raises the question of whether sustainability is offered at a high-street level. Can high-street consumers easily access sustainable and ethical garments? Is there awareness of what it means for a garment to be sustainable? As the fashion industry continues to push towards a sustainable future, Clothing manufacturers both here and in India have noticed there is a gap in the market for sustainability at a high-street level. The increased prices for sustainable garments seem somewhat unavoidable. Yet, is it fair to expect a rise in a green consumer without a market for high-street priced sustainability?

That being said, as consumers it is hard to define these terms and understand what brands are ‘really’ selling us. Even with knowledge of what these terms mean, can we, as consumers, trust these brands and believe their production to end of life cycle is truly ethical? With the rise of technology, our ability to access information online is at ease. The accessibility of endless information has shown us that the way we live our lives has a harmful effect on our environment. A recognisable habit to most is over-consumption, endless shopping to fulfil our wants, not needs. Overconsumption is hard to resolve in the society we now live in, however, there are approaches which the fashion industry have in place to reduce harm. One of the ways the industry attempts to reduce harm is by enforcing ethical manufacturing. This involves the use of a manufacturing process which ensures good health for everyone involved in the production process. As mentioned previously, our increased understanding of the detrimental effects of fashion production has led to brands having to become more responsible. As the rise of an ethically concerned consumer increases, brands have been able to use this as an advantage and have been able to achieve significant benefits from their approaches. Although as consumers these terms are used so often by fashion brands to grab our attention, they can be difficult to differentiate. The term “ethical” is an umbrella term which can describe a variety of sections of the industry. There is the ability to have ethical design, production and retail. In addition, as consumers, we have the ability to choose to consumer ethically. The term ethical can be defined to cover many issues including: fair trade; animal welfare; exploitation; and working conditions. This brings us back to the original question, is ethical manufacturing possible? Although there is the ability for manufacturing to be “ethical” it does fall down to personal opinion and values. This is different for each consumers, however, it is now a preferred lifestyle choice for some consumers now.

The fashion industry was hit particularly hard by the impact of the pandemic. With uncertainty of financial stability, consumers were holding tight to their money and sales became harder to obtain. The pandemic has taught us a lot, but to those of us who have spent the majority of it in isolation it has made us aware of our persistent relationship with social media. Endless scrolling past influencers on Instagram, whether subconscious or not, has probably led us as consumers to an unnecessary purchase. Influencers have been on the rise since 2010, with the recognition of influencers in 2010 appearing in street style photos at Fashion Week. Influencers offer a personal shopper experience, however, through a distant virtual comfort. The accessible links to exact products and reviews of products, what more could a consumer want? Brands have recognised the importance of influencers in terms of creating profits: in 2019, brands spent $8 billion on influencers, contributing to an excess of sponsored social media posts, partnerships and collaborations. With access to personal insights of an influencer’s lifestyle, our relationship as consumers is stronger than ever with influencers. As it reaches months of virtual interaction with friends and family, will we start to view influencers on a similar level? Without the ability to walk down the high-street and purchase garments on display in stores, there is a slim chance of us, consumers, being aware of the newest trends. As previously mentioned, our excess of lockdown social media presence, this virtual interaction is the current way of communicating new styles and trends. The ability to hear from a person, not corporations, offers a more valuable yet personal shopping experience. With influencers not only promoting the product, but usually offering several ways to style the garment and more, the urge to purchase is at its highest. Influencers create the urgency to need a product, with the need to impress others at an absolute high throughout lockdowns, visual purchases fulfil this common societal concern. Should the fashion industry really thank influencers for their sales? The correlation between influencer presence for brands and sales is difficult to ignore. The significant difference in sales leaves influencers to be a major factor in high-street level consumption. However, should all fashion brands thank influencers? It is unreasonable to expect influencers to have a positive impact on sales throughout the industry. However, it is easy to turn a blind eye to the lack of influencers supporting small upcoming fashion brands. The real question here is should influencers progress and start to support independent fashion brands during an unstable year of sales?